Booking identity and campaign projects for winter

Romy ValezBrand and graphic designer working across print and space

I build graphic systems that stay recognizable across posters, packaging, type, and public settings.

View selected systems Contact Romy

01Breakwater poster studyPosters
02Paper Orchard packagingPackaging
03Open Measure type weekendTypography
04Nearside arts assemblyCampaign

Selected visual systems

Identity, type, packaging, and campaigns at scale.

01 / Posters

Breakwater poster study

A fictional cultural poster series built from changing coastal markers, bold fields, and a strict information edge.

Three bold geometric fictional posters installed on a clean gallery wall

Role: Art direction and graphic design
Year: 2026
Scope: Posters / Campaign / Typography

I reduced the system to three shapes and one type scale, then tested how each poster could change without losing the series. The final direction gives dates and locations a stable reading position while the artwork remains variable.

02 / Packaging

Paper Orchard packaging

A fictional tea packaging family that uses one orchard grid across different blends and box sizes.

Colorful unbranded fictional packaging arranged as one geometric orchard-inspired system

Role: Identity and packaging
Year: 2025
Scope: Packaging / Identity / Print

I designed a label system where crop, color, and batch information change inside a fixed frame. The shared geometry makes the range easier to recognize while leaving enough contrast for the practical details.

03 / Typography

Open Measure type weekend

A fictional event identity that treats letter scale and spacing as the campaign material.

Role: Graphic design and typography
Year: 2025
Scope: Typography / Event identity / Wayfinding

I built a flexible typographic system for schedules, speaker cards, street posters, and small passes. Each format uses the same baseline and index, so expressive display type never pushes the event information out of view.

04 / Campaign

Nearside arts assembly

A modular campaign for a fictional program of workshops, talks, and temporary public installations.

Bold abstract campaign panels installed in a fictional unbranded public hall

Role: Campaign and environmental graphics
Year: 2024
Scope: Campaign / Environmental graphics / System

I created a set of unequal color fields that can combine around different amounts of program information. The applications keep a common edge and numbering system, helping varied events read as one seasonal program.

Studio / profile

A visual system starts with a useful idea.

My practice begins with one visual idea that can survive changes in scale and format. I work across identity, campaign, packaging, and environmental applications, then document how the system behaves rather than showing a single polished mark.

The strongest project stories explain why a form repeats, where it changes, and how typography carries information. The image can lead without leaving the design decision unexplained.

Capabilities

From concept to working graphic system.

Direction

Art direction

Brand

Identity systems

Graphic

Typography

Applications

Packaging systems
Campaign design

Production

Print production

Experience

Studios, teams, and independent work.

2022 — Present

Brand and graphic designer

Independent practice

Develop identity, campaign, packaging, and spatial graphic systems for fictional demo briefs and selected collaborations.

2018 — 2022

Senior designer

Foldline Studio (fictional)

Designed visual systems and followed them through print, digital, and environmental applications.

Education

Study and continued practice.

2014 — 2018

BA, Communication Design

Ribeira College of Art (fictional)

Studied typography, identity systems, print production, and exhibition graphics.

Bring the next visual system into focus.

romy@example.com